Online Education Revolution starts now

It has been predicted that global e-learning market revenue will reach about $331 billion by the year 2025 (Global E-Learning Market Analysis & Trends – Industry Forecast to 2025). This is a compound annual growth rate (CAGR) of 7.2%. In 2015 the Massive Open Online Course (MOOC) market was worth an estimated $166.5 billion with that figure rising to $255 billion in 2017. These figures are exploding every year as more students are engaging in online tertiary education and more professionals seek training and certification prep. We are not only talking about the 18-25-year-old college student but also people from every age group looking to upskill in a competitive work environment in 2018.


Advances in Online Education

Of the 25,000 respondents in the Global Shapers Survey, 77,84% reported having taken an online course. Innovations in technology like cloud based systems and IT security has resulted in a surge of digitization and online content. We could see as much as 50% of all classes delivered online by 2019 as the demand for online learning continues to mushroom. The affordability of online courses is one of the factors contributing to their popularity.


The Learning House, Inc. and Aslanian Market Research data on the “demands and preferences of online college students in 2015” uncovered that 23% of students would definitely not, or probably not, pursue a degree if their program was not also available online.


Moving Out of the Brick-and-Mortar Classroom

In the U.S. there has been an upswing in the number of companies (77%) offering online training to their employees. Learners are actively choosing to invest in personal development at a rate not seen five years ago. The usual learning trajectory has seen a student attend a bricks-and-mortar learning institution and earn their degree by physically attending classes over a period of a few years. This process usually comes with a hefty price tag. In the past, qualified people did not necessary invest in further education later in life. Today we see that a vast number of people are seeing the immense benefits of continuing their education throughout their lifetimes as they change jobs and as technological advancements require them to stay on their toes.


Accreditation and Quality Control

Whether students are using online courses for additional credits at their tertiary institutions or professionals are engaging in certification processes, the market appears to be swelling. One of challenges has been around accreditation and quality control of the wide variety of courses available. This becomes harder when studying across borders. But social proof is so strong on the internet that many online course providers rely on user rating systems as well as rigorous internal evaluation to ensure their courses are of the highest quality.


Flexibility and Accessibility

For a lot of the courses on offer, they are as effective as traditional learning that takes place in a classroom. You might not have a flesh and blood teacher in front of you but instead you have access to the class recordings – making the course available to review at any time that is convenient to you. It’s a super flexible solution that comes with an extremely low cost. All you need is a computer and an internet connection to improve your level of education and skills.


New Skill Set Required for Job Seekers in 2018

In 2018 you are not likely to see a college graduate enter the workplace and stay in the same job for the bulk of their career. In order to advance up the corporate ladder, people are moving from job to job. Employers are well aware of this fact and are not as willing to invest in training new employees in the same way that they used to when they know the person might be heading out the door as soon as a better proposition pops up. They would like candidates who are already able to jump right in and fulfil the job requirements. If job seekers have certifications in specific areas that will bode well for them in the job market.


The Characteristics of an Online Learner


Experts say that we can expect even more online programs that will offer alternative credentials, like digital badges and “nano-degrees” or “micro credentials”, in highly specialized fields. Organizations are eagerly accepting job candidates with non-traditional online credentials. Learners who have successfully completed their online courses tend to be self disciplined and self motivated –great attributes for any employee. They hold themselves accountable for their own learning success and are attractive candidates for employees.


According to a study published by Robinson and Hullinger, higher education courses offered online produced increased levels of student engagement. The learner also experienced higher levels of knowledge and critical thinking.


The Master Guestmanship Academy Goes Online


This has been our experience with our Master Guestmanship Academy online courses. We spend a lot of time with our clients training them in the nuances of intercultural awareness education, regarding their international business dealings through our company, Guestmanship. But we soon discovered that many more members of the company were hungry to learn the methods as well. This led to the creation of our online course, “Master Guestmanship”, that trains business leaders in cultural diversity. This allows for many more people to experience the training at an affordable price tag.


The course comprises four modules that are divided into 3-5 sessions with nine supported discussion topics, 3.5 hours of audio content, professional examples and bonus course materials. The tools provided ensure improved business relationships through culturally sensitive, intercultural dialogue.


This is a flexible, affordable online alternative to the face-to-face training we also offer. In the first two modules we teach:

  • Re-evaluating your International business sales strategy.
  • Cultural compass assessment: unpacking similarities and differences when dealing with international business partners and, how to navigate any possible challenges or conflicts.


The result is business relationships built on trust that leads to successful outcomes. This course is not just about learning a list of cultural do’s and don’ts but covers strategies for long term business growth through building authentic relationships with partners from around the world. This online course affords the learner an exceptional professional skill that will bolster any resume.


Are you ready to join the online education revolution?


Bad experiences will have an effect on your business deal and how to avoid it?

With all the topics we discussed and shared knowledge, you can become better in filling out the needs and expectations of your business relations.

When participating in our online education program as betatester and finish all 4 modules you can start over again, you will listen to all the modules in a different way, more wise and more service minded.

The online version will be supported by real practical examples of companies who did do business before with people from a certain background you are specifically interested in.

START NOW, improving your knowledge and your deals.

You are getting the hang of it, in Mastering Guestmanship!

Interested to be a betatester?

Do the online education

The next article will be: 9 Tips and Techniques to Refine Your Sales Approach in 2018

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At Guestmanship, We help companies in the Netherlands when they host business partners from emerging markets to create the business experience necessary to turn each transaction into a deal. . Read more



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